Noam Chomsky:
The 10 Strategies of media manipulation. 1. The strategy of distraction.
The key element of social control is the strategy of distraction
is to divert public attention from important issues
and changes determined by the political elites and economic
using the technique of flood or flood of constant distractions and information
negligible.
distraction strategy is also essential to prevent the public interest
essential knowledge in the area of \u200b\u200b
science, economics, psychology, neurobiology and cybernetics.
"Keep distracted public attention away from the real social problems
, captivated by matters of no real importance. Keep
public busy, busy, busy, no time to think of
back to farm and other animals (quoted in the text 'Silent Weapons for Quiet War
). "
2. Create problems and then offer solutions.
This method is also called "problem-reaction-solution."
creates a problem, a "situation" referred to cause some
public reaction, so this is the principal of the measures
want to accept. For example: let it unfold or
intensify urban violence, or arrange for bloody attacks, so that the public is the applicant
security laws and policies to the detriment
of freedom. Or: create an economic crisis to gain acceptance as a necessary evil
retreat of social rights and the
dismantling of public services.
3. The strategy of gradualism.
To make it accept an unacceptable degree, simply apply
gradually a dropper, for consecutive years. That is how it
radically new socioeconomic conditions (neoliberalism) were
imposed during the 1980 and 1990: State minimum
privatization, precariousness, flexibility, mass unemployment, wages
no longer ensure a decent income, so many changes
have caused a revolution if they had been applied once.
4. The strategy of deferring.
Another way to accept an unpopular decision is to present
as "painful and necessary", gaining public acceptance in the
time for an application future. It is easier to accept a sacrifice a sacrifice
immediate future. First, because the effort is not
employee immediately. Then, because the public, mass,
always has the tendency to expect naively that "everything will be better tomorrow" and that the sacrifice required
can be avoided. This gives more time for the public to
used to the idea of \u200b\u200bchange and accept it with resignation when the time comes
.
5. Address the public as little child .
Most advertising to the general public uses speech
arguments, characters and intonation particularly children, many times near
weakness, as if the viewer were a little creature
age or mentally deficient. The more you try searching
deceive the viewer, the more it tends to adopt a tone infantilising. Why? "If one goes
a person as if she had the age of 12 years or
less, then, due to suggestibility, it will tend to
certain probability that a response or reaction is also devoid of critical sense
like a person 12 years or younger (see
"Silent Weapons for Quiet Wars"). "
6. Using the more emotional than reflection.
Make use of the emotion is a classic technique to cause a short circuit
rational analysis, and finally to the critical sense of
individuals. Moreover, the use of emotional register
opens the door to the unconscious to implant or graft
ideas, desires, fears and doubts, compulsions, or induce behaviors ...
7. Keep the public in ignorance and mediocrity .
Making the public is incapable of understanding the technologies and methods
used to control and enslavement. "The quality of education provided to
lower social classes must be the poor and mediocre
possible so that the distance you plan
ignorance among the lower classes and upper classes and it remains impossible to achieve
for the lower classes (see 'Silent Weapons for Quiet War
). "
8. Encourage the public to be complacent with mediocrity.
Promote the public to believe the fact that it is fashionable to be stupid, vulgar and uneducated ...
9. Reinforce self-blame. Make
believe the individual who is he alone to blame for their own
Unfortunately, because of the failure of their intelligence, their
capabilities, or their efforts. So, instead of rebelling against
economic system, the individual autodesvalida and guilt, which generates
a depression, one of whose effects is to inhibit its action.
And, without action, there is no revolution!
10. Individuals know better than they themselves know .
Over the past 50 years, rapid advances of science
have generated a growing gap between knowledge
the public and those owned and used by the ruling elites.
Thanks to biology, neurobiology and psychology applied, the
"system" has enjoyed a sophisticated understanding of human beings,
both physically and psychologically so. The system has gotten to know better the individual
common than he knows himself.
This means that in most cases, the system exerts greater control and
great power over individuals, greater than that of individuals on their own
.
choreographic information received via e Thanks to Anita.
And media manipulation:
The wise seek the wisdom of fools think they have it. have it. Napoleon Bonaparte. 
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